FINTECH · FINANCIAL WELLNESS
The creator side,
of Wallmart.
An end-to-end platform that helps creators find products, build affiliate links, track performance, and grow earnings without piecing together multiple tools.Forbes partneship with Walmart Creator
ROLE
Senior Product Designer
FOCUS
Strategy, UX & UI
SCOPE
Mobile ecosystem
TIME LINE
5 quarters
IN COLLAB WITH
INTRO
As a Founding Product Designer on Walmart Creator, I worked across the product experience from early flows to launch-ready designs.
I collaborated closely with product, engineering, and stakeholders to define user journeys, create wireframes and prototypes, support usability decisions, and prepare designs for implementation.
01
OPPORTUNITY
$79.6B+
Projection for US social commerce sales by 2025.
$8.5T
The social commerce market is forecasted to reach $8.5 trillion by 2030.
Product discovery was moving into social feeds. Walmart needed a direct way to support creators, connect trusted recommendations to products, and learn from performance.
02
CHALLANGE
Make earning
feel simple.
Creators were already doing the hard part: building trust with an audience. The platform needed to remove the operational friction around product discovery, links, commissions, storefronts, and performance.
03
PERSONA
Value moves
many ways.
Building a platform that creates value on all sides of the ecosystem.
01
FOR CREATORS
Find products, create links, build a storefront, and see what is earning—all in one place.
02
FOR CUSTOMERS
Discover products through people they trust, with more context than a generic search result.
02
FOR WALMART
Open a new discovery channel, deepen engagement, and connect influence to measurable commerce.
04
CHALLENGE
Map the system before designing the screens.
We used a value exchange model and a platform structure map to connect creator needs with business goals. That foundation helped the team prioritize the core loop before expanding the platform.
01
Understand
Map creator needs, pain points, and existing workarounds.
02
Structure
Define the platform, roles, and value exchange.
03
Prototype
Test the core loop from product to performance.
04
Align
Work with product and engineering through delivery.
MARKET SIZE
$571B
Social commerce generated $571B in 2023, and it's growing 13.7% a year
WEEKLY SHOPPERS
34%
34% of US shoppers aged 18–34 now buy directly through social media every week.
GLOBAL REACH
62.6%
Over 5 billion people use social media, that's 62.6% of everyone on Earth
05
PRODUCT
Six connected tools.
The platform was designed as a system, not a set of separate pages. Each area supports the next step in the creator journey.
01
DASHBOARD
A command center for earnings, performance snapshots, recommendations, and next actions.
02
PRODUCTS
Discover, evaluate, and save products from Walmart’s assortment.
03
AFFILIATE LINKS
Generate a trackable link quickly, without breaking the shopping flow.
04
STOREFRONT
A creator owned destination to organize collections and turn a point of view into a shoppable experience.
05
PERFORMANCE
See earnings, clicks, orders, and what content is working.
05
HELP & INSPIRATION
Learn how to improve content, stay compliant, and keep growing.
06
OUTCOMES
The moment
that makes the platform useful.
The highest-leverage flow connects product discovery to a trackable link, then closes the loop with clear performance feedback. It turns a one-time task into a repeatable habit.
07
IMPACT
A strong product,
with real results.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
$153M
GENERATED YEAR TO DATE (YTD)
Product result reported as of September 2024.
13%
HIGHER SATISFACTION
Increase in satisfaction (from 3rd party platform)
2×
PURCHASE FREQUENCY
vs. overall digital benchmark
Walmart Creator
SOCIAL COMMERCE · CREATOR ECONOMY
The creator side,
of Wallmart.
An end-to-end platform that helps creators find products, build affiliate links, track performance, and grow earnings without piecing together multiple tools.Forbes partneship with Walmart Creator
ROLE
Senior Product Designer
LAUNCH
October 2022
SCOPE
Web + mobile
INTRO
As a Founding Product Designer on Walmart Creator, I worked across the product experience from early flows to launch-ready designs.
I collaborated closely with product, engineering, and stakeholders to define user journeys, create wireframes and prototypes, support usability decisions, and prepare designs for implementation.
01
OPPORTUNITY
$79.6B+
Projection for US social commerce sales by 2025.
$8.5T
The social commerce market is forecasted to reach $8.5 trillion by 2030.
Product discovery was moving into social feeds. Walmart needed a direct way to support creators, connect trusted recommendations to products, and learn from performance.
02
CHALLANGE
Make earning
feel simple.
Creators were already doing the hard part: building trust with an audience. The platform needed to remove the operational friction around product discovery, links, commissions, storefronts, and performance.
03
PERSONA
Value moves
many ways.
Building a platform that creates value on all sides of the ecosystem.
01
FOR CREATORS
Find products, create links, build a storefront, and see what is earning, all in one place.
02
FOR CUSTOMERS
Discover products through people they trust, with more context than a generic search result.
02
FOR WALMART
Open a new discovery channel, deepen engagement, and connect influence to measurable commerce.
04
DISCOVERY
Map the system before designing the screens.
We used a value exchange model and a platform structure map to connect creator needs with business goals. That foundation helped the team prioritize the core loop before expanding the platform.
01
Understand
Map creator needs, pain points, and existing workarounds.
02
Structure
Define the platform, roles, and value exchange.
03
Prototype
Test the core loop from product to performance.
04
Align
Work with product and engineering through delivery.
MARKET SIZE
$571B
Social commerce generated $571B in 2023, and it's growing 13.7% a year
WEEKLY SHOPPERS
34%
34% of US shoppers aged 18–34 now buy directly through social media every week.
GLOBAL REACH
62.6%
Over 5 billion people use social media, that's 62.6% of everyone on Earth
05
PRODUCT
Six connected tools.
The platform was designed as a system, not a set of separate pages. Each area supports the next step in the creator journey.
01
DASHBOARD
A command center for earnings, performance snapshots, recommendations, and next actions.
02
PRODUCTS
Discover, evaluate, and save products from Walmart’s assortment.
03
AFFILIATE LINKS
Generate a trackable link quickly, without breaking the shopping flow.
04
STOREFRONT
A creator owned destination to organize collections and turn a point of view into a shoppable experience.
05
PERFORMANCE
See earnings, clicks, orders, and what content is working.
05
HELP & INSPIRATION
Learn how to improve content, stay compliant, and keep growing.
06
OUTCOMES
The moment
that makes the platform useful.
The highest-leverage flow connects product discovery to a trackable link, then closes the loop with clear performance feedback. It turns a one-time task into a repeatable habit.
07
IMPACT
A strong product,
with real results.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
$153M
GENERATED YEAR TO DATE (YTD)
Product result reported as of September 2024.
13%
HIGHER SATISFACTION
Increase in satisfaction (from 3rd party platform)
2×
PURCHASE FREQUENCY
vs. overall digital benchmark
Walmart
SOCIAL COMMERCE · CREATOR ECONOMY
The creator side,
of Wallmart.
An end-to-end platform that helps creators find products, build affiliate links, track performance, and grow earnings without piecing together multiple tools.Forbes partneship with Walmart Creator
ROLE
Senior Product Designer
LAUNCH
October 2022
SCOPE
Web + mobile
INTRO
As a Founding Product Designer on Walmart Creator, I worked across the product experience from early flows to launch-ready designs.
I collaborated closely with product, engineering, and stakeholders to define user journeys, create wireframes and prototypes, support usability decisions, and prepare designs for implementation.
01
OUTCOME
$79.6B+
Projection for US social commerce sales by 2025.
$8.5T
The social commerce market is forecasted to reach $8.5 trillion by 2030.
Product discovery was moving into social feeds. Walmart needed a direct way to support creators, connect trusted recommendations to products, and learn from performance.
02
CHALLANGE
Make earning
feel simple.
Creators were already doing the hard part: building trust with an audience. The platform needed to remove the operational friction around product discovery, links, commissions, storefronts, and performance.
03
PERSONA
Value moves
many ways.
Building a platform that creates value on all sides of the ecosystem.
01
FOR CREATORS
Find products, create links, build a storefront, and see what is earning, all in one place.
02
FOR CUSTOMERS
Discover products through people they trust, with more context than a generic search result.
02
FOR WALMART
Open a new discovery channel, deepen engagement, and connect influence to measurable commerce.
04
DISCOVERY
Map the system before designing the screens.
We used a value exchange model and a platform structure map to connect creator needs with business goals. That foundation helped the team prioritize the core loop before expanding the platform.
01
Understand
Map creator needs, pain points, and existing workarounds.
02
Structure
Define the platform, roles, and value exchange.
03
Prototype
Test the core loop from product to performance.
04
Align
Work with product and engineering through delivery.
MARKET SIZE
$571B
Social commerce generated $571B in 2023, and it's growing 13.7% a year
WEEKLY SHOPPERS
34%
34% of US shoppers aged 18–34 now buy directly through social media every week.
GLOBAL REACH
62.6%
Over 5 billion people use social media, that's 62.6% of everyone on Earth
05
PRODUCT
Six connected tools.
The platform was designed as a system, not a set of separate pages. Each area supports the next step in the creator journey.
01
DASHBOARD
A command center for earnings, performance snapshots, recommendations, and next actions.
02
PRODUCTS
Discover, evaluate, and save products from Walmart’s assortment.
03
AFFILIATE LINKS
Generate a trackable link quickly, without breaking the shopping flow.
04
STOREFRONT
A creator owned destination to organize collections and turn a point of view into a shoppable experience.
05
PERFORMANCE
See earnings, clicks, orders, and what content is working.
05
HELP & INSPIRATION
Learn how to improve content, stay compliant, and keep growing.
06
OUTCOMES
The moment
that makes the platform useful.
The highest-leverage flow connects product discovery to a trackable link, then closes the loop with clear performance feedback. It turns a one-time task into a repeatable habit.
07
IMPACT
A strong product,
with real results.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
$153M
GENERATED YEAR TO DATE (YTD)
Product result reported as of September 2024.
13%
HIGHER SATISFACTION
Increase in satisfaction (from 3rd party platform)
2×
PURCHASE FREQUENCY
vs. overall digital benchmark
