FINTECH · FINANCIAL WELLNESS · AI
Financial wellness,
made human.
A connected financial experience designed to replace uncertainty with clarity, confidence, and momentum.
ROLE
Senior Product Designer
FOCUS
Strategy, UX & UI
SCOPE
Mobile ecosystem
TIME LINE
5 quarters
IN COLLAB WITH
Financial security based on you
22
Credit
INTRO
As Senior Product Designer, I led the design of key financial experiences including Credit Card, Net Worth, Transfers, Deposit Check, and Financial Security Score features, from discovery and validation through implementation. I also contributed to Onuu's design system foundations, product ideation, and AI-assisted financial guidance experiences.
01
CHALLENGE
One place to see
your whole financial life.
Onuu brings credit, cash flow, savings, life insurance, and financial guidance into one approachable experience. The challenge was to make a broad ecosystem feel simple without losing depth.
Build trust before asking people to act.
Financial products are complex and emotional. Every interaction needed to explain itself, offer a clear next step, and feel supportive rather than transactional.
CLARITY TRUST MOMENTUM
Turn complexity into a clear next step.
People were moving between high-stakes tasks, unfamiliar terms, and different product areas. Every flow needed to explain what was happening, reduce doubt, and make the next action easy to understand.
CLARITY TRUST PROGRESS
02
CONTEXT
One ecosystem.
Many moments that matter.
Each product solved a different problem. Together, they helped members understand their financial life, move money with confidence, and act on clear guidance.
01
Credit Card
Made eligibility, terms, and next steps easier to understand. From application through activation.
Financial security based on you
22
Credit
02
Net Worth
Brought accounts, assets, and liabilities into one clear view of financial progress.
03
Budgeting
Supported capture, review, confirmation, and status so mobile deposits never felt like a black box.
04
Transfers
Designed amount, source, review, confirmation, and status states for confident money movement.
05
Financial Security Score
Turned a complex score into a useful signal with context, recommendations, and visible progress.
0
200
179
You’re doing great!
43 points since 10/17/21
0
200
100
Keep going!
6 points since 10/17/21
0
200
47
Let’s get back on track
28 points since 10/17/21
06
Candi
Connected product insights to personal, conversational guidance without taking control away from the member.
Savings
Every dollar adds up! Saving $5/week adds up to $260/year. Set up a transfer to start putting money towards your savings goal!
$5
$10
$50
03
PRINCIPLES
Simple isn’t less.
It’s better directed.
01
Make finance feel understandable
02
Build trust through transparency
03
Guide users with empathy
04
Make progress visible
05
Encourage healthier financial habits
04
DESIGN APPROACH
From scattered tools to one coherent system.
As Onuu had multiple financial products inside one ecosystem, consistency was essential. The goal was to reduce product fragmentation and make the ecosystem feel connected.
SCALABLE FOUNDATIONS
Consistency is part of trust.
A system that helps the product grow without losing its voice.Reusable components, predictable behaviors, and an approachable visual language created consistency across complex financial moments.
Your financial guide and I will help you to protect your loved ones!
Emergency fund
5% complete
$135
Food & drinks
27%
$65.05
05
DISCOVERY
From discovery to implementation.
I partnered closely with the VP of Design, product, engineering, leadership, and research. The work moved in parallel across product areas, with design staying involved through build and release.
We mapped the complete, tested the language people actually understood, then shaped flexible patterns that could scale across every product area.
01
Frame the problem
Clarified the member need, business goal, constraints, and the moment where confidence could break.
02
Map the flow
Connected the happy path, edge cases, system feedback, and what people needed to know at each step.
03
Validate language
Tested concepts and wording so financial information felt clear, useful, and trustworthy.
04
Design the system
Built reusable patterns, states, and content rules that could work across product areas.
05
Partner through build
Worked with engineering through implementation to protect intent and solve real constraints.
06
PRODUCT
See the signal. Know what to do next.
The product turns financial information into a sequence of useful decisions: understand today, choose a goal, and see progress over time.
CREDIT
A clearer picture of the factors shaping a user’s score.
BUDGETING
Progress that feels visible, useful, and motivating.
07
OUTCOMES
Confidence is the real product.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
01
Designed user-focused experiences
Created clear, approachable money tools that turn intimidating financial tasks into understandable actions.
02
Improved clarity around financial wellness
Made the health of a user’s finances visible through simple signals, useful context, and next steps.
03
Connected multiple tools into one system
Brought credit, savings, insurance, and guidance together without making the product feel overwhelming.
04
Built scalable product foundations
Established reusable patterns and shared principles that help the experience grow consistently.
APPENDIX
AI-POWERED COMPANION
Meet Candi. Guidance that feels personal.
A warmer way to introduce financial concepts, build confidence, and guide people toward the right next step.
Your financial guide and I will help you to protect your loved ones!
You just have to answer 3 simple questions to check out your life insurance options. No medical exam required!
Hi, I’m Candi
Get Started
9:41
Financial security based on you
22
Credit
Credit card terms & conditions go here. Sed habitant nunc orc, leo arcu adipiscing dolor, ascelerisque enenatiset and ut tortor amet nulla. Morbi.
Maybe later
Yes, I agree
Do you agree with the offer?
We will check your credit eligibility to see if you are able to get a onuu credit card. Built credit, not debit.
9:41
You've successfully created a savings goal!
Now you can set up a transfer to add money to your goal.
9:41
Do this later
Every dollar adds up! Saving $5/week adds up to $260/year. Set up a transfer to start putting money towards your savings goal!
Save $5
Total balance
$0
2% interest (APY) 🚀
See account infomation
Add money
Welcome to your Growth Saver account!
By creating a goal, I will help you make the moves to reach those goals faster.
Get started
Recomended
Every month / 16th
$55
9:41
Growth Saver
Home
Score
Candi
Share
Profile
Onuu
FINTECH · FINANCIAL WELLNESS · AI
Financial wellness,
made human.
A connected financial experience designed to replace uncertainty with clarity, confidence, and momentum.
ROLE
Senior Product Designer
FOCUS
Strategy, UX & UI
SCOPE
Mobile ecosystem
TIME LINE
5 quarters
IN COLLAB WITH
INTRO
As Senior Product Designer, I led the design of key financial experiences including Credit Card, Net Worth, Transfers, Deposit Check, and Financial Security Score features, from discovery and validation through implementation. I also contributed to Onuu's design system foundations, product ideation, and AI-assisted financial guidance experiences.
01
CHALLENGE
One place to see
your whole financial life.
Onuu brings credit, cash flow, savings, life insurance, and financial guidance into one approachable experience. The challenge was to make a broad ecosystem feel simple without losing depth.
Build trust before asking people to act.
Financial products are complex and emotional. Every interaction needed to explain itself, offer a clear next step, and feel supportive rather than transactional.
CLARITY TRUST MOMENTUM
Turn complexity into a clear next step.
People were moving between high-stakes tasks, unfamiliar terms, and different product areas. Every flow needed to explain what was happening, reduce doubt, and make the next action easy to understand.
CLARITY TRUST PROGRESS
02
CONTEXT
One ecosystem.
Many moments that matter.
Each product solved a different problem. Together, they helped members understand their financial life, move money with confidence, and act on clear guidance.
01
Credit Card
Made eligibility, terms, and next steps easier to understand. From application through activation.
Financial security based on you
22
Credit
02
Net Worth
Brought accounts, assets, and liabilities into one clear view of financial progress.
03
Budgeting
Supported capture, review, confirmation, and status so mobile deposits never felt like a black box.
04
Transfers
Designed amount, source, review, confirmation, and status states for confident money movement.
05
Financial Security Score
Turned a complex score into a useful signal with context, recommendations, and visible progress.
0
200
179
You’re doing great!
43 points since 10/17/21
0
200
100
Keep going!
6 points since 10/17/21
0
200
47
Let’s get back on track
28 points since 10/17/21
06
Candi
Connected product insights to personal, conversational guidance without taking control away from the member.
Savings
Every dollar adds up! Saving $5/week adds up to $260/year. Set up a transfer to start putting money towards your savings goal!
$5
$10
$50
03
PRINCIPLES
Simple isn’t less.
It’s better directed.
01
Make finance feel understandable
02
Build trust through transparency
03
Guide users with empathy
04
Make progress visible
05
Encourage healthier financial habits
04
DESIGN APPROACH
From scattered tools to one coherent system.
As Onuu had multiple financial products inside one ecosystem, consistency was essential. The goal was to reduce product fragmentation and make the ecosystem feel connected.
SCALABLE FOUNDATIONS
Consistency is part of trust.
A system that helps the product grow without losing its voice.Reusable components, predictable behaviors, and an approachable visual language created consistency across complex financial moments.
Your financial guide and I will help you to protect your loved ones!
Emergency fund
5% complete
$135
Food & drinks
27%
$65.05
05
DISCOVERY
From discovery to implementation.
I partnered closely with the VP of Design, product, engineering, leadership, and research. The work moved in parallel across product areas, with design staying involved through build and release.
We mapped the complete, tested the language people actually understood, then shaped flexible patterns that could scale across every product area.
01
Frame the problem
Clarified the member need, business goal, constraints, and the moment where confidence could break.
02
Map the flow
Connected the happy path, edge cases, system feedback, and what people needed to know at each step.
03
Validate language
Tested concepts and wording so financial information felt clear, useful, and trustworthy.
04
Design the system
Built reusable patterns, states, and content rules that could work across product areas.
05
Partner through build
Worked with engineering through implementation to protect intent and solve real constraints.
06
PRODUCT
See the signal. Know what to do next.
The product turns financial information into a sequence of useful decisions: understand today, choose a goal, and see progress over time.
CREDIT
A clearer picture of the factors shaping a user’s score.
BUDGETING
Progress that feels visible, useful, and motivating.
07
OUTCOMES
Confidence is
the real product.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
01
Designed user-focused experiences
Created clear, approachable money tools that turn intimidating financial tasks into understandable actions.
02
Improved clarity around financial wellness
Made the health of a user’s finances visible through simple signals, useful context, and next steps.
03
Connected multiple tools into one system
Brought credit, savings, insurance, and guidance together without making the product feel overwhelming.
04
Built scalable product foundations
Established reusable patterns and shared principles that help the experience grow consistently.
APPENDIX
AI-POWERED COMPANION
Meet Candi. Guidance that feels personal.
A warmer way to introduce financial concepts, build confidence, and guide people toward the right next step.
Onuu
FINTECH · FINANCIAL WELLNESS · AI
Financial wellness,
made human.
A connected financial experience designed to replace uncertainty with clarity, confidence, and momentum.
ROLE
Senior Product Designer
FOCUS
Strategy, UX & UI
SCOPE
Mobile ecosystem
TIME LINE
5 quarters
IN COLLAB WITH
INTRO
As Senior Product Designer, I led the design of key financial experiences including Credit Card, Net Worth, Transfers, Deposit Check, and Financial Security Score features, from discovery and validation through implementation. I also contributed to Onuu's design system foundations, product ideation, and AI-assisted financial guidance experiences.
01
CHALLENGE
One place to see
your whole financial life.
Onuu brings credit, cash flow, savings, life insurance, and financial guidance into one approachable experience. The challenge was to make a broad ecosystem feel simple without losing depth.
Build trust before asking people to act.
Financial products are complex and emotional. Every interaction needed to explain itself, offer a clear next step, and feel supportive rather than transactional.
CLARITY TRUST MOMENTUM
Turn complexity into a clear next step.
People were moving between high-stakes tasks, unfamiliar terms, and different product areas. Every flow needed to explain what was happening, reduce doubt, and make the next action easy to understand.
CLARITY TRUST PROGRESS
02
CONTEXT
One ecosystem.
Many moments that matter.
Each product solved a different problem. Together, they helped members understand their financial life, move money with confidence, and act on clear guidance.
CREDIT CARD
Credit Card
Made eligibility, terms, and next steps easier to understand. From application through activation.
Financial security based on you
22
Credit
NET WORTH
Net Worth
Brought accounts, assets, and liabilities into one clear view of financial progress.
Budgeting
Budgeting
Supported capture, review, confirmation, and status so mobile deposits never felt like a black box.
Budgeting
Transfers
Designed amount, source, review, confirmation, and status states for confident money movement.
FINANCIAL SECURITY SCORE
Financial Security Score
Turned a complex score into a useful signal with context, recommendations, and visible progress.
0
200
179
You’re doing great!
43 points since 10/17/21
0
200
100
Keep going!
6 points since 10/17/21
0
200
47
Let’s get back on track
28 points since 10/17/21
CANDI
Candi
Connected product insights to personal, conversational guidance without taking control away from the member.
Savings
Every dollar adds up! Saving $5/week adds up to $260/year. Set up a transfer to start putting money towards your savings goal!
$5
$10
$50
03
PRINCIPLES
Simple isn’t less.
It’s better directed.
01
Make finance feel understandable
02
Build trust through transparency
03
Guide users with empathy
04
Make progress visible
05
Encourage healthier financial habits
04
DESIGN APPROACH
From scattered tools to one coherent system.
As Onuu had multiple financial products inside one ecosystem, consistency was essential. The goal was to reduce product fragmentation and make the ecosystem feel connected.
SCALABLE FOUNDATIONS
Consistency is part of trust.
A system that helps the product grow without losing its voice.Reusable components, predictable behaviors, and an approachable visual language created consistency across complex financial moments.
Your financial guide and I will help you to protect your loved ones!
Emergency fund
5% complete
$135
Food & drinks
27%
$65.05
05
DISCOVERY
From discovery to implementation.
I partnered closely with the VP of Design, product, engineering, leadership, and research. The work moved in parallel across product areas, with design staying involved through build and release.
We mapped the complete, tested the language people actually understood, then shaped flexible patterns that could scale across every product area.
01
Frame the problem
Clarified the member need, business goal, constraints, and the moment where confidence could break.
02
Map the flow
Connected the happy path, edge cases, system feedback, and what people needed to know at each step.
03
Validate language
Tested concepts and wording so financial information felt clear, useful, and trustworthy.
04
Design the system
Built reusable patterns, states, and content rules that could work across product areas.
05
Partner through build
Worked with engineering through implementation to protect intent and solve real constraints.
06
PRODUCT
See the signal. Know what to do next.
The product turns financial information into a sequence of useful decisions: understand today, choose a goal, and see progress over time.
CREDIT
A clearer picture of the factors shaping a user’s score.
BUDGETING
Progress that feels visible, useful, and motivating.
07
OUTCOMES
Confidence is
the real product.
Success meant helping people understand their financial life and feel capable of changing it—one clear action at a time.
01
Designed user-focused experiences
Created clear, approachable money tools that turn intimidating financial tasks into understandable actions.
02
Improved clarity around financial wellness
Made the health of a user’s finances visible through simple signals, useful context, and next steps.
03
Connected multiple tools into one system
Brought credit, savings, insurance, and guidance together without making the product feel overwhelming.
04
Built scalable product foundations
Established reusable patterns and shared principles that help the experience grow consistently.
APPENDIX
AI-POWERED COMPANION
Meet Candi. Guidance that feels personal.
A warmer way to introduce financial concepts, build confidence, and guide people toward the right next step.