EFY Finance
Writing the full story. Check back soon
FINTECH · CRYPTO & INVESTING · AI
More than a wallet.
A ecosystem.
EFY Finance helps people access crypto, investments, payments, and international financial products from one connected ecosystem. I led the experience transformation from fragmented, assisted processes into clear self-service journeys designed to build trust and scale.
ROLE
Lead Product Designer
FOCUS
Product Strategy & Experience Design
SCOPE
Mobile & Web ecosystem
INTRO
As Senior Product Designer at EFY Finance, I led end-to-end design for core financial products, including credit cards, transfers, net worth, mobile check deposits, and financial security scoring, while contributing to the design system and AI-powered financial guidance.
EFY Finance
Writing the full story. Check back soon
FINTECH · CRYPTO & INVESTING · AI
More than a wallet.
A ecosystem.
EFY Finance helps people access crypto, investments, payments, and international financial products from one connected ecosystem. I led the experience transformation from fragmented, assisted processes into clear self-service journeys designed to build trust and scale.
ROLE
Senior Product Designer
FOCUS
Product Strategy & Experience Design
SCOPE
Mobile & Web ecosystem
INTRO
As Senior Product Designer at EFY Finance, I led end-to-end design for core financial products, including credit cards, transfers, net worth, mobile check deposits, and financial security scoring, while contributing to the design system and AI-powered financial guidance.
EFY Finance
Writing the full story. Check back soon
FINTECH · CRYPTO & INVESTING · AI
More than a wallet.
A ecosystem.
EFY Finance helps people access crypto, investments, payments, and international financial products from one connected ecosystem. I led the experience transformation from fragmented, assisted processes into clear self-service journeys designed to build trust and scale.
ROLE
Lead Product Designer
FOCUS
Product Strategy & Experience Design
SCOPE
Mobile & Web ecosystem
INTRO
As Senior Product Designer at EFY Finance, I led end-to-end design for core financial products, including credit cards, transfers, net worth, mobile check deposits, and financial security scoring, while contributing to the design system and AI-powered financial guidance.